Death Spiral Apparel is an experimental clothing culture with a simple message for whom it may concern:

CONFRONT THE SHADOW OR SPREAD THE FEAR

Each design (except those featured on our promotional pieces) has been engineered to communicate a specific message regarding an underlying fear that may or may not resonate with the wearer but will eventually resonate with another because everyone has a shadow to confront, which means that even if our customers purchase a garment solely for how it looks, a deeper individuated message is still being communicated to another at some stage. This is what we call “spreading the fear”.

Confront the shadow or spread the fear.

THE CHOICE IS YOURS.

​